SALES-1 — eCom Next Best Move – Scale growth at the best ROI.

One daily growth hub: AI scans category and competitor activity, detects gaps and ranks next best moves by ROI across Traffic, CR and AOV (across platforms and BUs). Pilot: TikTok Shop × all four BUs, then Shopee and Lazada. eCommerce growth is increasingly driven by content-to-commerce. Winning requires faster learning and disciplined allocation across livestream, short video and affiliate – not simply producing more content.

- Investment tracked to contribution, with recommendations on where to invest next. - Creator portfolios rebalanced monthly. - Live/short-video output scales without the same increase in headcount.

- eCommerce - CDT (Customer Development Team) - BU - CMI (Consumer & Market Insights) - Finance

- eCommerce platform data (TikTok Shop, Shopee, Lazada) - Category and market activity - GMV, contribution and ROI by platform × category × brand × creator Note: Synthetic data could be potentially provided during the process, upon approval of the Nestlé team and in compliance with data law.

To be determined Note: Nestlé's current environment includes Microsoft Azure and Microsoft Copilot. Solutions that can work with this environment are welcome, and final integration and deployment requirements will be confirmed with the Nestlé team.