[INS6] 1 Million Compulsory Motor Liability Policies (TNDS)

Vietnam’s insurance industry is facing a turning point: how to bring compulsory motor liability insurance (TNDS) – which still relies heavily on offline channels – onto digital channels at a scale of millions of users. Current buying behavior is fragmented, processes are manual, the experience is inconsistent, and renewal rates are low. To transition to a 100% digital model, the industry needs technology and digital marketing solutions strong enough to: - Attract and convert users from offline to online - Build a simple, transparent, automated journey for purchase – management – renewal - Leverage data and AI to optimize costs, personalize experiences, and scale up - Create an insurance distribution platform with nationwide reach In practice, TNDS sales and renewals still rely heavily on branch-based execution, agents, collaborators, and telesales, making it difficult to scale consistently across regions and channels. Sales execution and renewal activities are largely manual, leading to limited real-time visibility into actual performance and uneven customer experience across touchpoints. Management faces challenges in monitoring sales and renewal effectiveness by channel, branch, and sales force beyond delayed or aggregated reports. This is an open invitation to technology, product, data, AI, and marketing teams to tackle a major market-wide challenge: how to digitize and scale TNDS insurance sales so that 50% of policies are sold via digital channels.

Partners are invited to propose comprehensive or modular solutions, including but not limited to: A. Growth Model & Driving 1,000,000 Policies in Sales - Growth hacking strategies - Gamification - Referral & affiliate marketing B. Data & AI Utilization - Purchase timing prediction - Need-based product recommendation - Customer scoring - Automated consulting & customer care C. Operational Automation & Omnichannel Sales - Multi-platform integration (VETC, Website, Mobile App, Zalo, Social Commerce…) - Partner APIs - Intelligent telesales systems - AI Chatbot/Voicebot D. Real-time Monitoring – Measurement – Optimization - Full funnel tracking - Automated A/B testing - Growth-identification dashboard by channel E. Sales Execution & Renewal Visibility - Visibility into TNDS sales and renewal performance by channel, branch, and sales force - Monitoring of sales and renewal execution consistency across regions - Support for proactive renewal follow-up at scale through digital channels

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- Existing Tasco Insurance customer base: 2.1 million customers, including those who have purchased motor physical damage insurance and other insurance products – a ready pool for repurchase, remarketing, and cross-sell. - VETC user base: more than 4.1 million vehicles with activated services. This is a highly engaged user group in the digital traffic ecosystem and they are required by law to buy TNDS every year. This creates an opportunity to research, design, and test digital solutions for the insurance purchase journey without using or sharing any personal data. - Affiliate cross-sell system from car showrooms: tapping into new car buyers and returning service customers. - Telesales resources from Tasco Insurance & VETC call centers: enabling large-scale proactive sales campaigns.

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