AI-powered Voice of Customer intelligence platform

- Customer feedback is continuously generated across multiple touchpoints including marketplaces, Guardian's e-commerce platform, customer service interactions, and social/community channels. - The data remains fragmented across platforms, systems, and business teams, with no centralized capability to consolidate and analyze customer feedback holistically. - Reporting is manual, time-consuming, and reactive, limiting timely visibility into customer sentiment, recurring issues, and emerging trends. - Guardian also has limited capability to benchmark customer experience against key competitors such as Hasaki and Watsons, reducing visibility into market positioning and customer expectations.

- Reduce manual reporting effort by 70-80%. - Create a real-time view of customer sentiment across channels. - Proactively identify customer issues, trends, and root causes.

Customer feedback sits fragmented across marketplaces, owned channels, customer service and social sources, and reporting is manual and reactive.

- Customer Service Team. - Commercial Team. - Marketing Team. - E-commerce Team. - Business Leadership.

Customer ratings and reviews from marketplaces such as Shopee, Lazada, TikTok Shop, and GrabMart; Guardian's e-commerce platform; customer service tickets; live chat and call center interactions; social media posts and comments; online communities; and publicly available competitor reviews. Data is available in structured and unstructured formats including text, images, chat logs, and social conversations. --- *Track: Retail & Hospitality | Sponsor: Guardian · The Anam | Slug: retail-hospitality:voc-intelligence | Source: Agentic AI Build Week 2026 — Production snapshot 2026-08-11*