CMS-2 — Trial-to-buyer Growth Engine.

An adaptive journey that picks the best action × timing × touchpoint for each consumer after a trial, instead of a fixed Trial → Survey → Coupon path – more trialists converted into new buyers at a lower cost per incremental buyer.

- More trialists converted into new buyers. - Lower cost per incremental buyer.

- CMS · Media teams

- To be confirmed with the Nestlé team (consumer trial, survey and coupon interactions implied by the summary) Note: Synthetic data could be potentially provided during the process, upon approval of the Nestlé team and in compliance with data law.

To be determined Note: Nestlé's current environment includes Microsoft Azure and Microsoft Copilot. Solutions that can work with this environment are welcome, and final integration and deployment requirements will be confirmed with the Nestlé team.