CMS-1 — CMS AI Copilot – process, right contact & work assistant.

One access point for processes, compliance guidance and the right contact, plus an everyday AI work assistant & coach. Today: • Today, processes, policies, compliance requirements, learning materials, SPOC/approver information, and consumer/shopper knowledge are scattered across multiple sources. Employees must search manually, consult multiple contacts, and check document versions themselves. The same question may receive different answers; waiting for advice slows decisions and can increase the chance of using outdated guidance or missing compliance requirements. • Teams do not have a consistent way to determine which tasks should use AI, which tool to use, or how to formulate effective instructions. Significant time is still spent on repetitive work such as format conversion, localization, quality checks, slide preparation, and storytelling refinement. Output quality is not yet consistent across teams, while experimenting with disconnected tools creates duplication, weakens data handling practices, and makes it harder to scale good practices. • New joiners and cross-functional teams find it hard to understand and correctly follow working processes (such as artwork circulation, CP and approval flows) because clear step-by-step guidance is limited, and they don't know which PIC to contact or tag at each step.

• Reduce time spent searching and waiting for advice. Provide more consistent answers across teams and markets. Reduce the chance of using outdated materials or missing approval steps. Accelerate onboarding and self-directed learning. Allow experts to focus on complex cases instead of repetitive questions. Generate data on recurring questions to improve processes and documentation. • Reduce time spent on adaptation, checking, and document preparation. Increase effective and responsible AI adoption. Improve consistency in presentation and storytelling quality. Reduce rework and errors before review. Reuse strong practices, prompts, and templates across teams. Enable employees to focus more on judgment, choice, and higher-value creativity. • This solution significantly saves time spent learning processes, reduces reliance on asking around manually, and ensures the right steps and the right PICs from the start, thereby improving cross-departmental coordination and limiting errors at work. • Employees can start from one access point to find trusted guidance, consumer/shopper knowledge, and a clear path to action. Success is measured through information retrieval time, self-service rate, satisfaction, verified accuracy, and potential compliance issues avoided. • AI becomes a standard working capability rather than a set of isolated experiments. Success is measured through time saved, active adoption, reduced rework, output quality, and compliance with guardrails.

• Employees looking for processes, policies, SPOCs and compliance guidance • CMS (Communication & Marketing Services) and marketing teams doing repetitive content work • New joiners and cross-functional teams • Content owners and the Excellence team (governance of use cases, data, templates, access rights, and training)

• Existing guideline/process documents from departments (Marketing, Supply Chain, Finance, Legal, etc.) • Hands-on experience and input from the PICs currently running the processes • Emails, Teams chats and stored files (SharePoint) containing guidance or previous discussions Note: Synthetic data could be potentially provided during the process, upon approval of the Nestlé team and in compliance with data law.

• To be determined Note: Nestlé's current environment includes Microsoft Azure and Microsoft Copilot. Solutions that can work with this environment are welcome, and final integration and deployment requirements will be confirmed with the Nestlé team.