ByteTech JSC · CellphoneS
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ByteTech JSC
Của ByteTech JSCByteTech (founded 2016) builds Pango, Vietnam's leading Customer Data and AI Platform. We help enterprises unify online and offline data, automate omni-channel engagement, and deploy AI-powered decisioning across marketing, sales, and customer service. Pango serves 200+ brands including CellphoneS, VUS, Abbott, and Ajinomoto, with 50M+ unified identities, 70M+ personalized messages per month, and 99.99% system uptime. Backed by Kairous Capital and CyberAgent Capital. ISO 27001 certified, ISO 27701 in progress (2026).
- Giai đoạn
- Đã mở rộng
- Ngành
- Bán lẻ và thương mại điện tử
- Hàng tiêu dùng
- Ô tô và di chuyển
- Triển khai
- Đám mây (SaaS)
Giá trị mang lại
Pango is an Enterprise CDP and AI platform that unifies customer data, automates omni-channel engagement, and deploys AI decisioning in one integrated system. Built for Enterprises with 60+ native connectors and a closed-loop operating model: Data → AI → Action → Feedback → Optimization. Proven at scale with 200+ enterprise brands across Retail, FMCG, Education, F&B and Financial Services delivering sustained multi-year commercial impact.
- Enterprises across financial services, retail, and consumer sectors share the same
- structural problems in customer engagement and sales operations:
- 1. Fragmented Customer Data: Customer behavior is scattered across web, app, offline branches, CRM, call center, and third-party platforms with no unified view. Cross-channel identity resolution is often below 2%, meaning most customers are invisible to the business in real time. Marketing, sales, and service teams operate from different data sources and reach
- different conclusions about the same customer.
- 2. Manual and Slow Segmentation: Marketers and analysts spend days extracting and preparing data before any campaign can run. Segments are static, built on past behavior, and cannot reflect what a customer is doing right now. This makes precision targeting at scale practically impossible without significant manual effort.
- 3. Campaign-Based Execution with No Lifecycle Thinking: Enterprises run one-off campaign blasts tied to promotions or product launches instead of always-on journeys triggered by customer intent. There is no automated onboarding, no upsell or cross-sell logic, and no lifecycle engagement model that works continuously in the background.
- 4. No AI Decisioning for Frontline Teams: Sales relationship managers, call center agents, and customer service staff have no real-time intelligence to guide their interactions. They cannot see which customers are most likely to convert, churn, or upgrade, and they have no AI-assisted next action to act on during a live conversation.
- 5. Limited Attribution and ROI Visibility: Without a unified data layer, businesses cannot accurately measure which channels, campaigns, or touch-points are driving revenue. Budget allocation remains intuition-based rather than data-driven, resulting in sustained media waste and operational inefficiency.
- Pango solves all five problems through a single integrated platform: PangoCDP unifies all customer data into a 360-degree profile in real time; Pango Automation Suite runs always-on omni-channel journeys across Zalo, Email, SMS, and App Push; and PangoConnext adds the AI layer for segmentation, lead scoring, next best action, and frontline copilots.
- Proven results at scale:
- CellphoneS (5-year partnership):
- First 12 months: +30% conversion rate, +35% ROAS, -28% CPA, +250% identified profiles
- Over 5 years:
- + Customer base grew 5.5x (2M to 11.5M+ profiles),
- + accessory upsell 3x,
- + annual iPhone launch exceeded 100% KPI target,
- + email open rate 28.2% vs 18-22% industry benchmark,
- + App Push CTR 5.4% vs 2-3.5% industry average,
- + 1,600+ automation workflows in operation
- VUS English Center:
- + 4x higher lead quality,
- + 41% interaction rate,
- + 30% faster data processing
Đang mở deck…
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Khách hàng phù hợp nhất
- Mid-to-large enterprises in Financial Services, Retail/E-COM, FMCG, Education, and Healthcare with 200,000+ customers, operating across multiple channels (online, offline, branch, app), and struggling with fragmented customer data, low identity resolution, and manual campaign execution.
- Key roles: CMO, Head of Digital, CRM Manager, Head of Sales, Head of Retail Banking
- Primary pain points: no unified customer view across products and channels, limited real-time decisioning for relationship managers and frontline staff, no AI layer to qualify leads, personalize engagement, or recommend next best actions at scale.
Khách hàng tiêu biểu đang trả phí
- CellphoneS, Abbott, MeadJohnson, VUS English Center, Ajinomoto, Unilever, Mitsubishi Motors, Samsung, LG, Oppo, Saint-Gobain, Vinasoy, FPT Education,...
Cột mốc chính
- Founded 2016, 10 years of product development in CDP and AI - 200+ enterprise brands across Vietnam and Southeast Asia - 50M+ unified customer identities, 70M+ personalized messages per month - 650M+ behavioral events processed monthly, 293M+ automation actions executed - 8,100+ Zalo Mini Apps published on platform - 99.99% system uptime, ISO 27001 certified, ISO 27701 in progress (2026) - Backed by Kairous Capital and CyberAgent Capital - Flagship case study: CellphoneS 5-year partnership, customer base grew 5.5x (2M to 11.5M+ profiles), +30% conversion, +35% ROAS, -28% CPA in year 1
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