[SB2] AI-Powered Customer Engagement Automation
Shinhan Future's Lab Vietnam · Posted 7 months ago
Banking and financeRecommendation Systems / Personalization
- Budget
- VND 200M
- Timeline
- Not specified
- Closed on
- 3 May 2026, 23:59 ICT
Problem statement
Automate personalized customer communication across channels (push notification, SMS, in-app message, email) based on real-time behavior triggers — sending the right message at the right moment to drive product usage, cross-sell, and retention.
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Expected outcomes and success metrics
- Increase SOL app's activation rate
- Reduce manual campaign setup effort
- Increase product usage frequency (transactions/user)
- Reduce customer churn through timely, behavior-triggered engagement
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Current process
_No existing solution available_
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Current solution
_No existing solution available_
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Target users and impacted teams
Digital Business Unit
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Relevant AI technologies
Recommendation Systems / Personalization