Addressing the issue of inactive credit cards

A significant proportion of newly issued credit cards remain inactive within the first 30 days, leading to revenue leakage and underutilized acquisition investments. Activating these customers through personalized, AI/ML-driven nudges can unlock immediate transaction revenue and improve long-term engagement.

Expected Key Outputs: • Activation propensity scoring logic and customer prioritization framework • Personalized activation journeys with tailored offers and behavioural triggers • Multichannel activation campaign tested across key customer segments • Uplift metrics and detailed recommendations for full-scale implementation

Manual working in excel - run by digital campaign

Manual working in excel - run by digital campaign

Card division, Digital Banking division

Data from Data warehouse (Oracle Exadata) or Databricks Lakehouse

Should run on AWS with integration to Databricks lakeshouse