[SF4] AI-based CRM
Shinhan Future's Lab Vietnam · Posted 7 months ago
Banking and financePredictive Analytics / Forecasting
- Budget
- VND 200M
- Timeline
- Not specified
- Closed on
- 3 May 2026, 23:59 ICT
Problem statement
Enabling machine learning from customer behavior (CRM data, mobile app, web, CS), conducting predictive analytics to provide insights and future needs of customers, recommends the best next action of up/cross-selling and retention.
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Expected outcomes and success metrics
- AI recommendation: top-up offer/re-offer for existing customers to increase tick size, interest rate discount, new products etc.
- Increase the conversion rate / ticket size for existing customers
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Current process
_Non-disclosed_
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Current solution
_Non-disclosed_
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Target users and impacted teams
Risk
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Relevant AI technologies
Predictive Analytics / Forecasting