PT Teknologi Cekat Indonesia · Nature Craft Indonesia
In production
Open to read the case study
PT Teknologi Cekat Indonesia
By PT Teknologi Cekat IndonesiaCekat.ai is an advanced, AI-driven omnichannel CRM platform built to help businesses scale operations, reduce costs, and improve customer satisfaction. It moves beyond traditional chatbots by offering highly trainable, human-like AI agents that can understand natural language, images, and even voice notes in over 80 languages. Key Features: 24/7 AI Sales Agents: Deploy intelligent AI agents that can handle thousands of chats simultaneously, answering product questions, providing recommendations, and automatically following up with potential customers. Omnichannel Inbox: Manage all customer conversations from various platforms (like WhatsApp, social media, etc.) in one unified dashboard. Trainable & "Human-Like" AI: Customize your AI to understand your business's specific SOPs, product details, and brand tone, ensuring responses are always accurate and natural. CRM & Sales Tools: Equipped with a full suite of CRM tools, including contact management, broadcast messaging, customer labeling, and a sales pipeline to track leads. Seamless Integration: Use the Open API to connect Cekat.ai with your existing business systems, such as logistics for checking shipping costs or booking platforms for making reservations. Human-AI Collaboration: Automatically escalate complex inquiries or high-intent customers to your human support team for a seamless handover. Cekat.ai is the ideal solution for businesses of all sizes, from small enterprises (UMKM) to large corporations, looking to automate their customer service, boost their closing rates, and provide a flawless customer experience around the clock.
- Stage
- At scale
- Industries
- Technology
- Deployment
- Hybrid
Why it is worth it
Based on its features and market positioning, Cekat.ai's Unique Value Proposition (UVP) is that it's not just a customer support chatbot or a simple CRM; it is a fully trainable, action-oriented AI Sales Agent integrated directly into an omnichannel sales platform. While traditional chatbots only answer basic questions, Cekat.ai is designed to actively sell, qualify leads, and close deals 24/7 with a human-like, natural-language approach. Here are its key differentiators: A Trainable "Human-Like" Agent, Not a Rigid Bot: Unlike bots that rely on rigid "if-then" flows (e.g., "Press 1 for X"), Cekat.ai's AI is trained on your company's specific data, SOPs, and brand voice. It can be "briefed" like a new sales employee. It understands the nuances of natural conversation, including local slang, typos, images, and even voice notes, creating a seamless experience that doesn't feel "robotic." Action-Oriented (It Does Things, Not Just Says Things): The AI is not limited to just chatting. Through API integrations, it can perform real business tasks that directly lead to a sale. Examples: It can check shipping costs with your logistics partner, check real-time product stock from your database, or schedule an appointment directly in your booking system, all within the chat. A Unified Sales & Support Platform: Cekat.ai is an all-in-one solution. It combines the AI Agent, an Omnichannel Inbox (for WhatsApp, Instagram, etc.), and a Sales Pipeline (CRM). This means the AI can automatically qualify a lead, and that lead will instantly appear in the "Qualified" stage of your sales pipeline for a human agent to see. The AI and human agents can collaborate seamlessly from one single dashboard.
- 1. Customer Service & Experience Problems
- Slow Response Times: Businesses often lose customers who expect instant answers. Human agents can only handle a few chats at a time and are only available during business hours.
- Solution: Cekat.ai's AI Agents provide instant, 24/7 responses to all inquiries, ensuring no customer is left waiting.
- Inconsistent Answers: Different human agents might provide slightly different information, leading to customer confusion and frustration.
- Solution: The AI is trained on the company's specific Standard Operating Procedures (SOPs) and product information, guaranteeing consistent and accurate answers every time.
- Poor Customer Experience with Old Chatbots: Traditional, rule-based chatbots are often "robotic," rigid, and cannot handle complex or natural-language questions, forcing customers to repeat themselves.
- Solution: Cekat.ai uses human-like, conversational AI that can understand natural language, context, and even images or voice notes, providing a smoother, more natural interaction.
- 2. Sales & Lead Generation Problems
- High "Lead Leakage" (Lost Leads): Potential customers who inquire about a product may be lost if a human agent doesn't follow up quickly or effectively.
- Solution: The AI can instantly engage leads, qualify their interest, answer their initial questions, and even perform automated follow-ups to nurture them toward a purchase.
- Low Conversion Rates from Chat: Businesses struggle to turn conversations into actual sales.
- Solution: Cekat.ai's AI Agents are designed to act as "Sales Agents," actively helping customers by checking shipping costs, processing bookings, or guiding them to checkout, significantly increasing the closing rate.
- 3. Operational & Cost Problems
- High Operational Costs: Hiring a large team of customer service agents to provide 24/7 coverage is extremely expensive.
- Solution: A single AI agent can do the work of many human agents by handling thousands of chats simultaneously, dramatically reducing personnel costs.
- Agent Burnout and Inefficiency: Human agents spend the majority of their time answering the same repetitive, low-value questions (e.g., "Where is my order?", "What are your hours?").
- Solution: Cekat.ai automates these routine tasks, freeing up human agents to focus on high-value, complex issues or closing difficult sales.
- Fragmented Customer Data: Businesses manage customer chats across many different platforms (WhatsApp, Instagram, Facebook, website), leading to a chaotic and disorganized workflow.
- Solution: The omnichannel CRM dashboard centralizes all customer conversations from all platforms into one single inbox, giving the business a unified view of every customer.
Opening the deck…
Page 1
Best customer profile
- The ideal Cekat.ai customer is a business that relies heavily on conversational chat (especially via WhatsApp and social media) to generate leads, make sales, and provide customer support.
- This profile can be broken down into three main categories:
- 1. By Industry Vertical
- Social Commerce & E-commerce: Businesses in fashion, beauty, lifestyle, or electronics that receive a high volume of DMs on Instagram, Facebook, and WhatsApp.
- Pain Point: Overwhelmed by repetitive questions ("What's the price?", "Is this available?", "What's the shipping cost?"), leading to slow responses and high rates of abandoned carts.
- Service-Based Businesses (B2C): Companies that manage bookings, appointments, or consultations.
- Examples: Beauty clinics, dental clinics, hospitals, travel agencies, and educational institutions (like Wallstreet English).
- Pain Point: Wasting time manually qualifying leads, scheduling appointments, and sending reminders, which could be automated.
- High-Volume B2C Brands: Any company that needs to manage a large scale of customer interactions for sales or support.
- Pain Point: High operational costs from needing a large customer service team to provide 24/7 support.
- 2. By Company Size & Scale
- Small to Medium Enterprises (SMEs/UMKM): Typically owner-operated or with a small team. They cannot afford a large 24/7 support staff but are losing sales overnight or due to slow replies. They need an affordable solution to act as their primary "sales and support agent."
- Growing Scale-Ups & Large Enterprises: Businesses with established CS and Sales teams. Their problem is not a lack of staff, but a lack of efficiency. They use Cekat.ai to automate 80% of repetitive inquiries, freeing their expensive human agents to focus only on high-value, complex sales or critical support issues.
- 3. By Key Stakeholder (The User)
- This is the person within the company who would champion, purchase, or use Cekat.ai:
- The Business Owner / Founder: Their primary goal is ROI and cost-saving. They see Cekat.ai as a way to replace the cost of 3-5 full-time agents while increasing sales by capturing leads 24/7.
- The Head of Marketing / Sales Manager: Their primary goal is lead conversion and revenue. They use Cekat.ai to ensure every lead from ads is responded to instantly, qualified, and followed up on, dramatically increasing their conversion rates.
- The Customer Service (CS) Lead / Operations Manager: Their primary goal is efficiency and team management. They use Cekat.ai to filter out "spam" and simple questions, so their human team is less stressed, more productive, and can focus on customers who actually need human help.
Customer case
One customer deployment, shown below.