SALES-2 — Market Move Radar – Act on market moves in time to capture growth.

One cross-channel radar: AI collects signals, reads shelf prices, compares history and Nestlé performance, and builds response scenarios with expected impact and risk – price, promo, pack and shelf choices before opportunities disappear (daily refreshed). Today: - Shopper, category and market signals are scattered across TT, MT and eCommerce and take long to consolidate.

- Market moves translated into decision-ready responses, daily refreshed. - Improved innovation hit rate and sharper commercial execution. - Accurate price/promo capture.

- Branch Sales - CDT (Customer Development Team) - BU - CMI (Consumer & Market Insights)

- Shelf prices and promotions across TT (Traditional Trade), MT (Modern Trade) and eCommerce - Nestlé performance history - Shopper, category and market data Note: Synthetic data could be potentially provided during the process, upon approval of the Nestlé team and in compliance with data law.

To be determined Note: Nestlé's current environment includes Microsoft Azure and Microsoft Copilot. Solutions that can work with this environment are welcome, and final integration and deployment requirements will be confirmed with the Nestlé team.