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Per-segment, per-channel offer and event copy

VNGGames · Posted 2 months ago

Media and entertainmentRobotic Process Automation (RPA)
Budget
To be determined
Timeline
Not specified
Closed on
31 Jul 2026, 16:59 ICT

Problem statement

Every event, bundle, and offer needs banner, push, and store copy tailored to whales, lapsed users, and new users across channels.

Expected outcomes and success metrics

- Reduce campaign copy production time. - Improve A/B testing throughput. - Personalize messaging by player segment.

Data availability and readiness

Event brief; segment definitions; per-channel format constraints.

Relevant AI technologies

Robotic Process Automation (RPA)