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GenAI-Based Creative Optimization Engine

VNGGames · Posted 1 year ago

Media and entertainmentGenerative AIRecommendation Systems / Personalization
Budget
USD 10,000
Timeline
Not specified
Closed on
31 Oct 2025, 23:59 ICT

Problem statement

Implement a Generative AI system linked with a reinforcement learning feedback loop to create, test, and optimize game creatives.

Expected outcomes and success metrics

Continuously evolving creatives for better performance across user acquisition channels.

Current process

N/A

Current solution

N/A

Target users and impacted teams

Marketing Teams, User Acquisition Managers

Data availability and readiness

N/A

Integration, deployment and infrastructure

Generative AI for creatives, reinforcement learning from live campaign data (CTR, ROAS), API integration with ad platforms.

Relevant AI technologies

Generative AIRecommendation Systems / Personalization