Creative performance intelligence agent
VNGGames · Posted 2 months ago
Media and entertainmentRobotic Process Automation (RPA)
- Budget
- To be determined
- Timeline
- Not specified
- Closed on
- 31 Jul 2026, 16:59 ICT
Problem statement
UA teams know which creatives spend, not which bring high-value players versus tourists.
Expected outcomes and success metrics
- Improve pLTV-weighted ROAS.
- Identify high-intent creative themes.
- Turn campaign data into next-action guidance.
Current process
UA teams see which creatives spend, but not which ones bring high-value players.
Target users and impacted teams
User acquisition (UA) teams.
Data availability and readiness
Ad platform exports such as TikTok, Meta, Google, or an MMP; pLTV or early-monetization signals by cohort.
Relevant AI technologies
Robotic Process Automation (RPA)