AI-based CRM next-best-action
Shinhan Future's Lab Vietnam · Posted 2 months ago
Banking and financePredictive Analytics / ForecastingRecommendation Systems / Personalization
- Budget
- To be determined
- Timeline
- Not specified
- Closed on
- 31 Jul 2026, 16:59 ICT
Problem statement
Customer behavior data is underused for retention, cross-sell, up-sell, and re-offer decisions.
Expected outcomes and success metrics
- Increase conversion for existing customers.
- Improve offer relevance.
- Support retention and top-up recommendations.
Current process
Non-disclosed.
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*Track: Financial Services I | Sponsor: Shinhan Future's Lab | Slug: financial-services:crm-next-action | Source: Agentic AI Build Week 2026 — Production snapshot 2026-08-11*
Current solution
Non-disclosed.
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*Track: Financial Services I | Sponsor: Shinhan Future's Lab | Slug: financial-services:crm-next-action | Source: Agentic AI Build Week 2026 — Production snapshot 2026-08-11*
Target users and impacted teams
Risk.
Relevant AI technologies
Predictive Analytics / ForecastingRecommendation Systems / Personalization