Videfly
By VideflyVidefly is Indonesia’s first AI-powered video creation platform built for e-commerce sellers, SMEs, and brands. Launched in 2024, Videfly already serves 100+ early users and partners across platforms like Shopee, Tokopedia, TikTok Shop, and Lazada. By combining hyper-localization (Bahasa Indonesia, English, Mandarin, etc.), marketplace integrations, and creative AI modules (Link-to-Video, Image-to-Video, Text-to-Video, with upcoming Avatar/CGI), Videfly empowers millions of SMEs to compete with professional-level marketing without the high cost of agencies or studios.
- Stage
- In production
- Industries
- Consumer goods
- Retail and e-commerce
- Banking and finance
- Deployment
- Cloud (SaaS)
Why it is worth it
Videfly is the first AI-powered video creation platform in Indonesia, designed for SMEs and local brands. Unlike global tools and even local players like Pippit.ai (which are constrained to TikTok and BytePlus LLM), Videfly is platform-agnostic — we integrate multiple AI engines (BytePlus, Google Veo, open-source transformers, etc.) and expand across Shopee, Tokopedia, TikTok Shop, Lazada, and social platforms, giving sellers broader reach and flexibility. - Hybrid Model: AI automation + managed service with agency-level human touch for SMEs and brands. - Distribution First: One-click publishing into e-commerce & social channels where sales happen. - Local-Friendly Pricing: Affordable coin-based credits designed for UMKM budgets, unlike expensive foreign SaaS or agencies. - Exclusive AI Avatars (KOL IP): Locked partnerships with local influencers, turning them into scalable avatars for sellers’ campaigns. - All-in-One for E-commerce Sellers: More than a video generator — Videfly is a complete marketing hub that combines content creation, avatar-led campaigns, and distribution into one seamless platform. This local-first, multi-model, all-in-one approach makes Videfly uniquely positioned to serve Indonesia’s 64M+ SMEs — combining AI scalability, human creativity, and integrated distribution at prices they can afford.
- High Cost of Video Production: SMEs and online sellers often cannot afford professional agencies or studios, leaving them at a disadvantage in digital marketing.
- Time-Consuming Content Creation: Producing quality product videos usually takes days or weeks, slowing down marketing campaigns in a fast-moving marketplace environment.
- Low Localization & Relevance: Existing global tools fail to capture local languages, cultural nuances, and marketplace formats specific to Indonesia and Southeast Asia.
Opening the deck…
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Best customer profile
- Resellers & UMKM owners selling fashion, beauty, F&B, and lifestyle products.
- Direct-to-consumer (D2C) brands seeking fast, scalable video marketing.
- Agencies & marketing teams managing multiple client campaigns who need bulk video generation/Productivity Tool for storyboard making.
Notable paying customers
- No Notable paying users yet. However: - Currently doing POC with Olsera, integrating us to their POS platform. - MOU with Daya SME ecosystmen of SMBC Bank. - In deep talks with Evermos, Paragon Business Partner, Kino FMCG - In talks with BNI Xpora, Allobank.
- Utilised Byteplus's 2 billion tokens - 4000 Videos generated - 115,000 Videfly Coins used by users. - 400% user growth from June to Aug