Stringee · VNDIRECT
In production
Open to read the case study
Stringee
By StringeeStringee is Asia’s unified AI-powered platform for communication, automation, and customer engagement combining CPaaS, omnichannel contact center, and no-code/low code operating business platform to help businesses scale faster, serve smarter, and operate seamlessly.
- Stage
- At scale
- Industries
- Banking and finance
- Healthcare
- Telecom
- Deployment
- Cloud (SaaS)
Why it is worth it
Stringee is the only AI-native platform in Asia that unifies CPaaS, Contact Center, and no-code/low code operating business platform into one scalable stack, built for how businesses in emerging markets actually operate. Unlike global incumbents, we offer: Local-first architecture (Vietnam, India, MENA ready) Built-in AI automation (smart routing, workflow prediction, AI agents) No-code customization for rapid deployment without dev teams One vendor, full stack: Messaging, calls, ticketing, CRM, automation – in one place This end-to-end model reduces integration costs, speeds up implementation, and empowers SMEs and enterprises to scale operations and customer service without heavy IT investment.
Cogover addresses the systemic problem of fragmented, unmanaged business conversations by redefining every interaction as a responsible event within the enterprise operating system. In Cogover, no conversation exists in isolation: each interaction is structurally bound to a real customer or stakeholder, explicitly linked to relevant assets, contracts, or obligations, and governed by a clearly defined lifecycle state such as valid, expiring, deferred, or escalated. This architecture removes ambiguity for both humans and AI by eliminating context guessing and informal follow-up. Conversations are not merely logged; they function as state-changing events where spoken intent is translated into structured outcomes, automated next steps, and clearly assigned ownership with embedded timing and accountability. Verbal commitments are thus converted into auditable actions. AI within Cogover operates under strict governance: it does not execute autonomously, but interprets context, proposes bounded actions, and defers execution to predefined human or system controls, ensuring responsibility always remains with people. Over time, Cogover builds durable relational memory, learning how customers respond across scenarios, detecting when human intervention is required, and improving through outcome-based feedback while allowing enterprises to evolve or replace AI models without disrupting operations. The result is a stable, AI-governed operating system purpose-built for scalable, accountable, and long-term business relationships.
Opening the deck…
Page 1
Best customer profile
- 1. Company Size
- Mid-sized to Large Enterprises (200–10,000 employees)
- With regional distribution teams in sales, marketing, and customer care
- 2. Industry Segments
- Telecommunications: Contact center modernization, CPaaS integration (e.g., Adani Gas)
- Financial Services / Insurance (BFSI): Secure, compliant communication and AI lead scoring (e.g., Prudential, FairDebt)
- Healthcare & Education: AI-assisted engagement, document parsing, and OCR intelligence
- eCommerce / Logistics / D2C: High-volume customer interactions, lead routing, and Next Best Action prediction
- FMCG (Fast-Moving Consumer Goods): Regional sales team support, distributor engagement, AI-powered complaint resolution, and real-time campaign feedback loops
- 3. Primary Use Cases & Needs
- Omnichannel Communication Infrastructure: Voice, video, chat, and messaging APIs across field teams and partners
- AI-Augmented Sales Support: Suggestive selling, automated order tracking, and sales rep copilots
- Distributor CRM Intelligence: Predictive engagement, churn analysis, and incentive optimization
- Smart Helpdesk & Complaint Resolution: Fast triage of issues from customers or resellers using sentiment detection and intent classification
- Data Insights Layer: Campaign ROI queries, regional demand snapshots via natural language interface
- 4. Buying Triggers
- Fragmented sales and support processes across multiple distribution layers
- High inbound volume from customers and resellers needing better triage
- Slow campaign feedback cycles and field force visibility gaps
- Pressure to drive efficiency via automation but limited in-house AI teams
- Interest in embedding lightweight AI copilots into existing ERP/CRM platforms
Notable paying customers
- Stringee has acquired a strong portfolio of paying customers across multiple industries in Vietnam. Notable logos include leading banks like TPBank, HD Bank, VIB, and Shinhan Bank; insurers such as Prudential, Hanwha Life, and PTI; and top telecom providers like Viettel and Mobifone. We also serve major players in healthcare (, Med247, eDoctor), real estate (Dat Xanh Group, Hung Thinh Land), and retail (AEON Mall, TokyoLife). These partnerships reflect our trusted position as a communication and workflow platform for mission-critical operations.
Key milestones
Platform Foundation Built Completed the core low-code/no-code platform (Cogover.ai) enabling enterprise users to build custom workflows across CRM, HRM, and Finance modules without coding. Established a scalable backend architecture ready for seamless AI integration across business functions. AI Capabilities – In Progress Currently developing and testing multiple AI modules: Lead Scoring & Next Best Action Prediction Document-to-CRM Structured Extraction Conversational Memory & RAG-based Assistant Early prototypes completed; full AI integration expected to roll out in phases starting Q3 2025. Customer Traction Onboarded 3000+ enterprise clients across Southeast Asia and India, including names like Adani Gas, Viettel, and FairDebt. Deployed Cogover and StringeeX in real-world operations, validating the low-code engine and capturing high-value enterprise workflows. Revenue & Usage Growth Achieved $2M+ in ARR, primarily from CPaaS and contact center products. Supporting 100M+ monthly API calls, laying a strong data foundation for future AI learning loops. Funding & Strategic Positioning Successfully raised Seed and Series A rounds. Preparing for Pre-Series B, with a focus on completing AI modules and expanding enterprise deployments.
Customer case
2 customer deployments, shown below.
Stringee · PTI
In productionOpen to read the case study