SimplerToday.ai
By SimplerToday.aiSimplerToday is a multi-lingual agentic AI legal assistant that helps citizens in understanding the legal rights, drafting and submitting structured law-compliant complaints —making justice accessible, faster, and easier. Launched in May 2025, 250+ paying beta users.
- Stage
- In production
- Industries
- Legal
- Deployment
- Cloud (SaaS)
Why it is worth it
Simpler Today’s core differentiation lies in its AI-powered legal assistance platform that transforms the complex complaint-filing process into a simplified, citizen-friendly experience. Unlike generic Generative AI models or global legal tech platforms, Simpler Today is purpose-built for the Indian legal ecosystem. It auto-structures police-ready complaints by mapping facts, applicable BNS and IT law sections, jurisdictions, and authorities. Its personalised AI conversation delivers crisp and accurate actionable legal complaints with advice in multiple Indian languages. Additionally, it addresses institutional stakeholder needs (police, judiciary) by preemptively resolving admissibility gaps, ensuring higher acceptance rates of complaints. This deep localization, legal accuracy, and stakeholder alignment give Simpler Today a defensible moat in the justice-tech domain, differentiating it from open-source LLMs and global contract-focused legal platforms.
- Real-World Problems Simpler Today Solves for Enterprises
- 1️⃣ Inefficient Complaint Intake & Documentation
- Problem: Insurance Companies, Law firms, Lawyers, Corporates, HR Departments, Police departments, NGOs, and legal teams handle volumes and different variety of citizen complaints manually, leading to errors, delays, and inconsistent legal formats.
- Simpler Today Solution: AI-automates the drafting of complaints online with latest applicable laws, FIRs, and affidavits with legally validated formats, ensuring faster, accurate, and compliant documentation.
- 2️⃣ Language & Literacy Barriers in Service Delivery
- Problem: Enterprises struggle to serve diverse linguistic populations, especially in Tier-2/3 cities and rural areas where legal literacy is low.
- Simpler Today Solution: Multilingual AI conversation enable users to draft legal documents in their local languages and providing on next steps what they should do together with help on submission, bridging accessibility gaps for enterprises working with underserved demographics.
- 3️⃣ Lack of Legal Domain Expertise at First Contact Points
- Problem: Many frontline staff (e.g., field workers, police typists, call centers) lack deep legal knowledge, resulting in incorrect legal section application or missed procedural steps.
- Simpler Today Solution: Embedded AI logic auto-suggests relevant BNS, IT Act sections, and procedural guidelines, ensuring compliance even at non-expert touchpoints.
- 4️⃣ Time-Consuming Legal Workflows
- Problem: Enterprises spend hours on complaint verification, documentation, and evidence mapping, slowing down operations.
- Simpler Today Solution: Automates repetitive tasks like structuring, annexure generation, and evidence categorization, significantly reducing turnaround time.
Best customer profile
- Ideal Customer Profile for Simpler Today
- Primary Segment: Individual Citizens (B2C)
- Needs: Simple multi-lingual agentic support for understanding the legal rights, drafting police complaints online, FIRs, understanding next steps and support for submissions.
- Pain Points: Lack of legal awareness, fear of institutions, inability to draft valid complaints, language barriers.
- Channel 1: Law Enforcement Agencies (B2G2C)
- Entities: Police departments, Legal Aid Societies
- Use Case: Digitizing citizen complaint intake, improving FIR drafting efficiency, reducing manual errors, understanding next steps, help with submissions, ensuring legally valid documentation.
- Needs: Scalable and cost-effective AI-assisted complaint registration
- Channel 2: Law Firm, Lawyers, Corporates & Civil Society Organizations (B2B2C)
- Organizations: Entities working in related areas that includes reporting of crime, cyber incidents, women’s safety, human rights, consumer protection, and social justice.
- Use Case: Conversation with user to suggest next steps, drafting complaints, assistance in submission and navigating the justice system.
- Needs: Assisted workflows for field workers, multilingual complaint generation, escalation workflows.
Notable paying customers
- We are successfully collaborating with Raigad Police in Maharashtra as our notable customers using our platform in their district police stations. Also we have been featured on leading Notable Media channels and our social media channels and content has received favorable recognition. We have filled for TradeMark for SimplerToday.ai and have ownership of the domain names simplertoday.ai, simplertoday.com and simplertoday.in.
Simpler Today has made significant strides in product development by building an automated multi-lingual agentic AI solution for conversing to understand the issue, complaint drafting, jurisdiction mapping, and designed for India's complex legal landscape. With over 250+ complaints filed during its beta phase, the platform has validated early product-market fit, actively engaging with police stations, law firms, and NGOs for PoC collaborations. The company is seeking ₹8.37 Cr (~$1M USD) to scale product development, infrastructure, and tech operations, having already received grant for 20 lakhs for the Startup India Seed Fund Scheme (IIT Mandi). Technological breakthroughs like automated complaint structuring, intent detection, and upcoming voice-to-complaint features position Simpler Today uniquely within India’s legal-tech ecosystem. By addressing a high-friction, high-volume problem with unit economics optimized per case, Simpler Today is poised to democratize access to justice, while building a scalable, defensible AI platform tailored for nation’s justice system. SimplerToday is also in early conversation with law enforcement agencies in Mauritius and the solution has received initial interest from applicable jurisdiction in Singapore, Malaysia, Bangladesh and Middle-East.