Pasarkita Technology Sdn. Bhd.

i-KITAR Digital Kitar Semula combines community recycling, income generation, automated transactions, and AI-enabled operations in a single practical platform. Its value lies in making recycling more accessible for households, easier to operate for JMBs and community managers, and more visible for government agencies responsible for sustainability planning. Key Value Proposition i-KITAR turns recycling into a measurable digital ecosystem. It helps B40 households generate income from recyclable materials, enables communities to manage local recycling centres with automated transaction and payment workflows, and provides structured household waste and recycling behaviour data for better policy, planning, and programme evaluation. Its community impact model is strengthened by co-development with low-income communities and supported by a proven implementation track record. Differentiated Value Income-linked recycling participation: Connects recycling activity with direct household income opportunities, especially for B40 communities. Community impact-driven model: Co-developed with low-income communities to address practical recycling participation, income generation, and local resource recovery needs. Community-operated recycling infrastructure: Enables JMBs and local communities to establish and manage recycling centres with lower operational complexity. AI-assisted operations and automated payment workflow: Uses visual recognition, AI-assisted segregation, and automated transaction handling to reduce manual work across material classification, weighing, categorisation, pricing, transaction creation, and payment readiness. Government-ready sustainability data: Generates household waste and recycling behaviour data to support better visibility, planning, reporting, and public-sector decision-making. Institutional support and implementation credibility: i-KITAR received direct support from the Ministry of Housing and Local Government, KPKT, through the Solid Waste Management and Public Cleansing Corporation, SWCorp, formalised through an MoU. It is also a recipient of Cradle funding under Malaysia’s central agency for supporting a holistic and thriving startup ecosystem as part of the Malaysia Startup Ecosystem Roadmap, SUPER 2021 to 2030. Scalable circular economy infrastructure: Provides a digital operating layer with proven implementation track records that can be applied across communities, recycling operators, public housing areas, and sustainability programmes. Strategic Relevance i-KITAR is positioned as more than a recycling application. It functions as an AI-enabled community sustainability infrastructure that links households, recycling operators, JMBs, and government stakeholders through a shared digital workflow. This creates practical value across income generation, recycling participation, operational efficiency, data visibility, responsible resource management, and public-sector sustainability planning.