Easy AI · Rạng Đông Store
In production
Open to read the case study
Easy AI
By Easy AICompany founded in 2025, focusing on: Agentic AI / Autonomous Agents – AI agents that autonomously complete multi-step tasks ||| AI for Workflow & Productivity – Copilots, task automation, knowledge workers ||| Conversational AI / Chatbots – Virtual assistants, internal tools, customer service bots ||| AI for Knowledge & Search – Enterprise search, document Q&A, RAG systems ||| Predictive Analytics & Forecasting – Demand prediction, risk scoring, simulations ||| Recommendation & Personalization – Suggestion engines for products, content, learning, etc., targeting markets: Retail & E-commerce ||| Healthcare & Wellness ||| Hospitality & Travel ||| Real Estate & Construction ||| Financial Services
- Stage
- In production
- Industries
- Retail and e-commerce
- Education
- Travel and hospitality
- Deployment
- On-premise
Why it is worth it
Easy AI is an AI-native platform that transforms customer conversations into a revenue engine, powered by: 1. Vertical Small Language Models (SLMs): - Trained for specific industries, the Vietnamese language, and real business workflows. - This enables higher accuracy, lower cost, and faster deployment compared to generic LLMs. - The modular SLM approach lets you expand across industries and use cases, and you can embed it into partners’ products, creating strong scalability and ecosystem potential. 2. Real-time Personalization Engine - Drives decision-making at the individual customer level. - By analyzing behavior, context, and intent, the system delivers the right message to the right customer at the right time — directly improving conversion and revenue. 3. Unified Data Layer - Connects all customer touchpoints (website, social, CRM, POS) into a single customer profile. - This ensures no lead is lost, enables a complete customer view, and turns data into actionable sales and growth opportunities — not just storage. 4. Pre-built AI Applications (Modular & Ready-to-Deploy) - Core capabilities are packaged into ready-to-use AI applications (sales, customer service, marketing, support). - Businesses can deploy quickly without complex setup and start seeing impact within 7–14 days. Unlike traditional tools, Easy AI does not just automate interactions — it understands, decides, and converts in real time across the entire customer lifecycle (pre-sale → in-sale → after-sale).
- 1. Mid-size Businesses
- Core problem: Increase conversion & maximize existing customer value
- + Customer leakage & low conversion: Leads are not followed up in time → direct revenue loss
- + Underutilized customer base: Businesses have data but cannot activate it for upsell, cross-sell, or remarketing
- + Lack of personalization: Generic interactions fail to convert customers effectively
- + Inefficient resource allocation: Small teams spend time on repetitive tasks instead of high-value opportunities
- + Fragmented tools: Disconnected systems make it hard to track and manage the full customer journey
- + AI adoption without real impact: AI is used in isolated cases, not driving measurable business outcomes
- 2. Enterprise Businesses
- Core problem: Automate operations, reduce cost, and scale efficiently
- + High operational cost: Heavy reliance on large teams to handle customer interactions
- + Lack of end-to-end automation: Workflows are fragmented across systems and departments
- + Data is not activated: Large volumes of data exist but are not turned into actionable decisions
- + Customer leakage at scale: Delays and disjointed processes lead to lost customers across multiple touchpoints
- + No personalization at scale: Unable to deliver consistent, tailored experiences across large customer bases
- + AI not operationalized: AI remains in pilot or fragmented deployments, not embedded into core operations
- + Limited scalability: Growth requires increasing headcount instead of leveraging automation
Opening the deck…
Page 1
Best customer profile
- Mid-to-large enterprises across retail & eCommerce, healthcare & medical, banking & finance, furniture & interior, and tourism in Vietnam and Southeast Asia.
- These businesses typically:
- Operate across multiple channels (website, social, POS, CRM)
- Handle high customer interaction volume (≥50,000 conversations/month)
- Have fragmented data and low conversion efficiency
- Target buyers:
- Business Owner
- Head of Growth / CMO / CTO
- Head of Customer Experience
- Digital Transformation Lead
- Key pain points:
- No unified customer view
- Low conversion from inbound traffic
- High operational cost from manual workflows
- Lack of real-time personalization
- Inability to turn customer conversations into revenue
Notable paying customers
- 32+ B2B paying customers across Vietnam with strong traction in high-volume, customer-centric industries. Including enterprises in: - Retail & electronics - F&B and lifestyle chains - Healthcare platforms - E-commerce & D2C brands - Tourism and service businesses
Key milestones
- ARR: $240,000+ - 32+ B2B customers - ~180,000–240,000 AI-driven conversations/month - ~1.5 million unified customer profiles - ACV: ~$7–8K/year Highlight: From a technical standpoint, the platform has processed over 30 billion tokens and was among the first 200 global applications to surpass 10 billion tokens on OpenAI — reflecting both scale and maturity in real-world deployment. Impact: - Increased conversion rates from inbound traffic - Reduced customer service workload through automation - Faster deployment with plug-and-play integrations
Customer case
5 customer deployments, shown below.
Easy AI · Điện Máy Chợ Lớn
In productionOpen to read the case study
Easy AI · True Moto Care
In productionOpen to read the case study
Easy AI · Thuần Chay
In productionOpen to read the case study
Easy AI · ERA MEDICAL
In productionOpen to read the case study