NH-1 — AI Advertising Champion – Claims & Compliance Copilot.

Nestlé Vietnam · Posted 2 days ago

Consumer goodsGenerative AIComputer Vision

Budget: To be determined
Timeline: Based on solution provider proposal
Apply by: 22 Nov 2026, 23:59 ICT

Problem statement

Check claims, copy and visuals against N&H's approved claims, rate Green/Amber/Red before RA/Legal review. Today: - Claims, copy and visuals are cross-checked manually against approved references before escalating to RA (Regulatory Affairs) and Legal, for every communication material.

Expected outcomes and success metrics

- Less manual cross-checking. - Cleaner, more consistent materials reach RA/Legal. - Fewer compliance risks before release.

Target users and impacted teams

- Brand/Marketing teams - RA (Regulatory Affairs) - Legal - Can scale to all BUs and CMS

Data availability and readiness

- Approved N&H claim repository - Internal communication principles/guidelines - Advertising requirements - Product registration documents Note: Synthetic data could be potentially provided during the process, upon approval of the Nestlé team and in compliance with data law.

Integration, deployment and infrastructure

To be determined Note: Nestlé's current environment includes Microsoft Azure and Microsoft Copilot. Solutions that can work with this environment are welcome, and final integration and deployment requirements will be confirmed with the Nestlé team.

Relevant AI technologies

Generative AIComputer Vision

Also: Natural Language Processing. Based on Nestlé's description of AI that checks claims, copy and visuals and suggests safer wording.

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