[SS2] AI-Enhanced Investment Experience Experimentation
Shinhan Future's Lab Vietnam · Posted 7 months ago
Banking and financeOther
- Budget
- VND 200M
- Timeline
- Not specified
- Closed on
- 3 May 2026, 23:59 ICT
Problem statement
Pilot AI-driven investment experience services integrating entertainment elements such as games, quizzes, fortune features, and interactive content to increase MTS user engagement and app retention time.
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Expected outcomes and success metrics
- Increase customer leads, customer retention, active customer rate
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Current process
Horoscope for investment (existing)
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Current solution
Horoscope for investment (existing)
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Target users and impacted teams
Retail business dept.
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Relevant AI technologies
Other