AI-Driven Financial Literacy and Nudging for MSMEs

There is a need to improve financial literacy among MSMEs. Only 36% of adults in Malaysia meet basic financial literacy standards, and many SME owners face challenges in interpreting cash flow statements or creating bankable documents.

• MSMEs Financial Builder: An AI tool to nudge MSMEs to submit information or take actions to improve their "trust profile". • Live Adaptive Learning: Interactive, scenario-based workshops and educational content that adapts to user maturity and recommends relevant products. • Gamification Engine: A gamified app experience to nudge behavior, allowing high-level users to access preferential rates or exclusive financing.

Education for MSMEs is currently delivered through broad-base content creation that does not cater to the specific stages of different MSMEs. Content is typically distributed via social media, websites, or banking staff.

Education for MSMEs is currently delivered through broad-base content creation that does not cater to the specific stages of different MSMEs. Content is typically distributed via social media, websites, or banking staff.

The SME Banking Team, by enriching their content offerings to potential clients and improving product adoption.

The bank possesses a large amount of structured content on its website and other platforms, as well as unstructured content in video formats, flyers, pamphlets, and product disclosure forms.

The solution should be on-premise, with the bank owning the IP. The company is open to a white-labeling or SaaS model. The MVP's focus is on the viability of the engine rather than the content itself.