CB-1 — Sampling Intelligence Hub.

AI combines camera-based execution checks with analysis of consumer feedback at every sampling point – every sampling dollar verified, much less manual consolidation, insights within hours instead of weeks.

- Every sampling dollar verified – transparent, evidence-based execution reporting. - Much less manual consolidation and analysis. - Insights within hours instead of weeks after activations. - Real-time optimisation of sampling execution and communication; fair comparison of activations. - Higher ROI (Return on Investment) on activation investment and stronger new product launches.

- Brand and activation teams running sampling campaigns

- Camera images from sampling points - Consumer feedback collected at sampling points Note: Synthetic data could be potentially provided during the process, upon approval of the Nestlé team and in compliance with data law.

To be determined Note: Nestlé's current environment includes Microsoft Azure and Microsoft Copilot. Solutions that can work with this environment are welcome, and final integration and deployment requirements will be confirmed with the Nestlé team.