CMS-1 — Media Intelligence Hub.

Bring media-planning data back to BU/CMS instead of the agency platform: AI shortens the time to find and reuse campaign learning, cuts revision rounds on media proposals and reduces agency dependency – for every new campaign.

- Less time waiting for and consolidating agency reports. - Faster in-flight optimisation and budget reallocation based on real-time data. - Stronger, data-backed briefs. - Full transparency on media performance vs. targets and last year. - A growing, brand-owned media knowledge base.

- Brand teams planning and optimising media investment - CMS (Communication & Marketing Services)

- Media-planning and campaign performance data across all platforms (currently on the agency platform) Note: Synthetic data could be potentially provided during the process, upon approval of the Nestlé team and in compliance with data law.

To be determined Note: Nestlé's current environment includes Microsoft Azure and Microsoft Copilot. Solutions that can work with this environment are welcome, and final integration and deployment requirements will be confirmed with the Nestlé team.