[SB3] AI-Powered Loyalty & Personalized Offers
Shinhan Future's Lab Vietnam · Posted 7 months ago
Banking and financeRecommendation Systems / Personalization
- Budget
- VND 200M
- Timeline
- Not specified
- Closed on
- 3 May 2026, 23:59 ICT
Problem statement
Build a smart loyalty system on SOL using dynamic QR and AI — rewarding customers for everyday transactions and delivering location-based, behavior-driven offers from a merchant network, without needing a separate app.
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Expected outcomes and success metrics
- Increase transaction volume (spend per user)
- Boost merchant-funded campaign participation and ecosystem expansion
- Improve customer retention and stickiness within SOL ecosystem
- Increase active user rate (MAU) via reward-driven engagement
- Generate new fee-based income streams from merchant partnerships
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Current process
_No existing solution available_
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Current solution
_No existing solution available_
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Target users and impacted teams
| Team / Department |
|---|
| Digital Business Unit |
| Retail Solution Division (Retail Customer Dept., Retail Lending Dept., Wealth Management Dept.) |
| Card Division |
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Relevant AI technologies
Recommendation Systems / Personalization