pLTV budget reallocation copilot
VNGGames · Posted 2 months ago
Media and entertainmentRobotic Process Automation (RPA)
- Budget
- To be determined
- Timeline
- Not specified
- Closed on
- 31 Jul 2026, 16:59 ICT
Problem statement
Budget keeps flowing to campaigns that look cheap on install cost but acquire low-value cohorts.
Expected outcomes and success metrics
- Improve ROAS.
- Flag low-pLTV overspend.
- Show projected impact of reallocations.
Current process
Budget keeps flowing to campaigns that look cheap on installs but acquire low-value cohorts.
Data availability and readiness
Campaign spend plus cohort revenue/pLTV; channel and country breakdowns.
Relevant AI technologies
Robotic Process Automation (RPA)