[SB6] Embedded Installment & BNPL for E-commerce
Shinhan Future's Lab Vietnam · Posted 7 months ago
Banking and financeGenerative AI
- Budget
- VND 200M
- Timeline
- Not specified
- Closed on
- 3 May 2026, 23:59 ICT
Problem statement
Integrate Shinhan's lending directly into e-commerce checkout flows — letting customers split purchases into installments in real time with AI-powered instant approval, no paperwork required.
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Expected outcomes and success metrics
- Increase loan origination volume via digital channels
- Improve checkout conversion rate for merchants
- Expand customer acquisition through embedded finance partnerships
- Reduce approval time to real-time (instant decisioning)
- Generate incremental interest income and fee-based revenue
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Current process
_No existing solution available_
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Current solution
_No existing solution available_
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Target users and impacted teams
Card Division, Retail Lending Dept.
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Relevant AI technologies
Generative AI