[SB1] AI Personal Financial Coach
Shinhan Future's Lab Vietnam · Posted 7 months ago
Banking and financePredictive Analytics / Forecasting
- Budget
- VND 200M
- Timeline
- Not specified
- Closed on
- 3 May 2026, 23:59 ICT
Problem statement
Embed an AI assistant in the SOL app that analyzes each customer's spending, income, and transaction history — proactively suggesting savings plans, relevant products (credit card, loan, insurance), and answering financial questions in natural language.
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Expected outcomes and success metrics
- Increase customer engagement (DAU/MAU) on SOL app
- Improve cross-sell conversion rate (cards, loans, insurance,...)
- Increase customer retention and reduce churn through proactive financial insights
- Enhance customer satisfaction (NPS/CSAT) via personalized financial guidance
- Grow CASA balance through better savings behavior recommendations
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Current process
_No existing solution available_
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Current solution
_No existing solution available_
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Target users and impacted teams
| Team / Department |
|---|
| Digital Business Unit |
| Retail Solution Division (Retail Customer Dept., Retail Lending Dept., Wealth Management Dept.) |
| Card Division |
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Relevant AI technologies
Predictive Analytics / Forecasting