WindSoft
By WindSoftAbout WINDSoft Who we are Windsoft is a Vietnamese technology company specializing in software development and digital growth solutions for businesses. With more than 7 years of experience and over 1,000 successfully implemented projects, Windsoft has been accompanying hundreds of enterprises on their journey of digital transformation, operational optimization, revenue growth, and brand enhancement. Mission Windsoft’s mission is to help businesses grow sustainably through innovative, efficient, and differentiated technology solutions. We are committed to delivering solutions that exceed customer expectations, support long-term partnerships, empower our people to develop their full potential, and contribute to the modernization of enterprise management and the development of Vietnam’s digital economy. Vision Windsoft aims to become Vietnam’s leading provider of mobile application solutions and digital growth platforms. Within the next five years, we strive to: Become the top mobile app and growth-solution provider for business digital transformation. Accompany more than 1,000 enterprises in their technology and business development journey. Deliver over 2,500 high-value application solutions to the market. What makes Windsoft & Ezsale different? Windsoft Customer-centric approach Every Windsoft product is built upon a profound understanding of real business challenges, not merely as software but as solutions that deliver measurable business results. Experience and credibility With more than 1,000 successful projects, Windsoft has accumulated extensive hands-on experience, ensuring stability, efficiency, and scalability for businesses of all sizes. Fully integrated ecosystem Rather than offering isolated products, Windsoft builds a synchronized ecosystem of solutions, including CRM, call center, customer care, omnichannel sales, and sales support solutions. Ezsale—a differentiated revenue growth solution Ezsale is a customer relationship management (CRM) platform directly researched, designed, and developed by Windsoft. It is created to enhance business competitiveness by standardizing sales processes, customer care workflows, centralized data management, and operational automation. More than a traditional CRM system, Ezsale is a comprehensive revenue growth ecosystem built on the philosophy of “sell more, generate revenue, optimize costs.” Combining technology and people—the core differentiator While most CRM platforms only provide management tools, Ezsale goes further by combining technology with professional sales resources. The system is accompanied by industry-trained telesales teams, standardized call scripts, customer care workflows, and proven closing procedures. This enables businesses to quickly deploy an outsourced sales force without the burden of recruitment, training, or complex internal management. This unique model forms the core competitive advantage of Ezsale in the Vietnamese CRM market. Optimizing closing rates through scientific sales processes Ezsale builds sales operations based on a funnel model and customer journey management. Leads are automatically distributed to sales staff, while customers are tracked through each stage from new, interested, quotation, negotiation, and closing to after-sales care. Automated reminders for follow-ups and customer nurturing ensure that no opportunity is missed, data is fully protected, and closing rates are significantly improved. Built-in smart call center and omnichannel customer care Ezsale integrates a smart virtual call center together with Zalo ZNS, SMS brand names, email marketing, and omnichannel chat and customer care. All communication channels are managed on a single platform, allowing fast dialing, call recording, and automatic call distribution, while preserving a complete interaction history for every customer. This not only improves customer experience but also reduces operating costs. Real-time sales team management and performance measurement Ezsale enables businesses to monitor KPIs, call volumes, closing rates, and revenue of each salesperson in real time through intuitive dashboards and reports. It helps management quickly identify underperforming staff and optimize training processes. As a result, businesses manage their teams based on data rather than intuition. Full customer lifecycle automation From the moment a customer leaves their information to repeat purchases, Ezsale automates the entire customer lifecycle. The system automatically sends care messages, schedules call-back reminders, segments customers based on behavior, and performs remarketing to existing customers. This leads to increased revenue, reduced operating costs, and maximized customer lifetime value. Tailored solutions by industry Ezsale is not a one-size-fits-all CRM. It is tailored to specific industries such as real estate, education, beauty, insurance, finance, retail, and e-commerce. Sales scripts, workflows, forms, and reports are customized to fit each business model, ensuring practical effectiveness and scalability. Target users of Ezsale Ezsale is designed for enterprises that need centralized customer data management and analytics, businesses that require multi-channel data integration across website, app, social media, CRM, and ERP systems, as well as individuals and organizations seeking secure, smart, and real-time data management. It is suitable for both office-based users and mobile sales teams thanks to synchronized web and app platforms.
- Stage
- In production
- Industries
- Technology
- Problem(s) Solved – Pain points addressed by Ezsale
- Many businesses struggle to grow revenue sustainably not because they lack products or markets, but because their sales operations are fragmented, manual, and difficult to scale. Ezsale is designed to solve the core operational and revenue challenges that prevent businesses from converting leads into real revenue.
- 1. Lost leads and low conversion rates
- Most businesses generate leads from multiple channels such as websites, social media, ads, and offline campaigns, but fail to manage them effectively. Leads are often distributed manually, follow-ups are inconsistent, and customer data is scattered across different tools. This results in lost opportunities, low closing rates, and wasted marketing budgets.
- Ezsale solves this by centralizing all customer data, automatically distributing leads, tracking each lead through the sales pipeline, and reminding sales teams to follow up at the right time — significantly improving conversion rates.
- 2. Inefficient and unscalable sales teams
- Recruiting, training, and managing in-house sales teams requires high cost, time, and management effort. Many companies face unstable performance, high staff turnover, and inconsistent sales quality.
- Ezsale addresses this by combining technology with professional telesales teams, standardized sales scripts, and proven workflows. Businesses can quickly deploy a high-performing outsourced sales force without heavy internal management burdens.
- 3. Fragmented communication channels
- Customer communication is often scattered across phone calls, zalo, sms, email, and chat platforms. Sales teams cannot view full interaction histories, leading to poor customer experience and repeated or missed communications.
- Ezsale integrates all channels into a single omnichannel platform with a built-in smart call center, enabling centralized communication management, complete interaction history, and more consistent customer care.
- 4. Lack of transparency and performance measurement
- Many businesses lack real-time visibility into sales activities, kpis, and staff performance. Decisions are often made based on intuition rather than data, making it difficult to identify bottlenecks or improve productivity.
- Ezsale provides real-time dashboards and performance reports, allowing managers to monitor kpis, detect underperformance early, and optimize training and sales strategies based on actual data.
- 5. High operating costs and manual processes
- Manual customer care, follow-up scheduling, and remarketing increase labor costs and limit scalability. Businesses struggle to nurture customers consistently across the entire lifecycle.
- Ezsale automates customer lifecycle management, follow-up workflows, segmentation, and remarketing, helping businesses reduce operating costs while maximizing customer lifetime value (ltv).
- 6. One-size-fits-all crm systems that do not fit real business workflows
- Generic crm systems often fail to match specific industry sales processes, resulting in low adoption and limited effectiveness.
- Ezsale is tailored by industry, offering customized sales scripts, workflows, forms, and reports that fit real business models — making the system practical, easy to adopt, and directly linked to revenue growth.
Opening the deck…
Page 1
Notable paying customers
- Notable Paying Customers (anonymized) Ezsale is currently used by a wide range of paying customers across high-growth and high-volume sales industries in Vietnam, including: 1. A national real estate brokerage network (200+ sales agents) A multi-branch real estate company uses Ezsale to manage leads from Facebook Ads, websites, and call centers, while deploying Ezsale’s outsourced telesales team to pre-qualify leads. Results: improved lead response speed, standardized sales processes across branches, and a significant increase in qualified appointments. 2. A private education group specializing in online courses (50,000+ leads/month) This education provider adopted Ezsale to centralize multi-channel leads, automate follow-ups, and monitor sales performance in real time. Results: reduced lead leakage, higher closing rates, and better remarketing efficiency for repeat course enrollment. 3. A chain of aesthetic clinics (multiple branches nationwide) Ezsale is used to manage customer journeys from consultation to treatment to after-service care, while tracking staff performance and customer lifetime value. Results: improved customer retention, consistent care workflows across clinics, and increased revenue per customer. 4. A financial services & insurance agency (100+ sales consultants) The company implemented Ezsale to standardize telesales scripts, monitor KPIs, and use the integrated call center for centralized operations. Results: reduced training time for new sales staff, improved sales consistency, and real-time visibility into sales productivity. 5. A fast-growing e-commerce brand with high daily order volume Ezsale is used to manage inbound leads, abandoned-cart remarketing, customer segmentation, and omnichannel communication via sms, zalo, and call center. Results: higher order recovery rates, better customer re-engagement, and reduced customer acquisition costs.
Key Milestones and Business Traction Since its launch, Ezsale has demonstrated strong market traction and continuous growth, driven by its differentiated model that combines technology with professional sales resources. Rapid market adoption across multiple industries Ezsale has been adopted by paying customers in high-volume sales industries including real estate, education, beauty & aesthetics, insurance, financial services, retail, and e-commerce. The platform currently supports businesses with sales teams ranging from small startup groups to national networks with hundreds of sales consultants, proving its scalability and industry adaptability. High-volume lead processing and transaction operations Ezsale manages large volumes of customer data and sales activities on a daily basis, including tens of thousands of leads per month across multiple clients. The system supports real-time call center operations, automated follow-ups, and omnichannel communication, forming the backbone of daily revenue operations for many customers. Proven impact on conversion and revenue growth Customers consistently report improvements in lead response speed, higher closing rates, and stronger customer retention after implementing Ezsale. Businesses using Ezsale benefit from standardized workflows, real-time KPI monitoring, and lifecycle automation, which directly contribute to measurable revenue growth and reduced operating costs. Establishment of outsourced sales operation model Ezsale successfully introduced a new CRM model in Vietnam by integrating outsourced telesales teams directly into the platform. This model has enabled companies to rapidly scale sales operations without building large in-house teams, creating a unique competitive position in the market. Expansion of omnichannel communication ecosystem Ezsale has built a fully integrated omnichannel ecosystem including virtual call center, Zalo ZNS, SMS brandname, email marketing, and chat-based customer care. This allows customers to operate all communication and sales activities from a single unified platform, increasing efficiency and lowering technology and staffing costs. Continuous product enhancement and technical standardization Ezsale has been developed according to modern technical standards including microservice architecture, RESTful APIs, WCAG 2.0 accessibility, mobile-first design, and enterprise-grade security. The product continuously evolves with new automation features, performance optimizations, and industry-specific customizations. Growing long-term customer base Ezsale has built a stable base of long-term paying customers who rely on the platform for their daily sales operations. Customer retention is driven by deep workflow integration, revenue-linked performance outcomes, and tailored industry solutions.