Thrum
By ThrumThrum is your emotionally intelligent game whisperer. ;-) An AI that lives in your phone, reads your mood, and suggests the perfect game to match. No scroll, no stress. Just instant, personal, vibe-based discovery powered by deep metadata and smart conversation.
- Stage
- Prototype
- Industries
- Media and entertainment
- Deployment
- Cloud (SaaS)
Why it is worth it
Thrum is the first emotionally intelligent game discovery AI that feels like a ghostly friend living in your phone. Unlike traditional recommendation engines, Thrum doesn’t guess based on clicks — it listens, mirrors your mood, and talks like you do. What makes Thrum unique: 🧠 Emotion-first discovery — Translates vague moods into precise game suggestions using real-time NLP mood detection and psychological tagging. 💬 Conversational UX — Users talk to Thrum like they would to a friend. No menus, no filters — just a chat that gets you. 🔗 Smart metadata + store links — Combines deep game data (via Gameopedia) with instant-play links across platforms like Steam, Epic, or Xbox. 🧑🎤 Gen Z language engine — Adapts slang, tone, and pacing in real-time using a live-updating cultural vocabulary from Reddit, TikTok, and Discord. 🧠 Memory + emotional recall — Thrum remembers past moods and recs, making each session feel personal and evolving. Bottom line: Thrum isn’t just an AI that finds you a game. It finds you — in that moment — and offers a match that fits how you feel. That’s what makes it stick.
- 1. Discovery Fatigue = Lost Engagement
- 📉 Problem: Game platforms and subscription services suffer from “choice overload” — users browse endlessly but don’t play.
- ✅ Solution: Thrum replaces endless scrolls with a conversation that instantly translates mood into relevant game picks, boosting activation rates and session starts.
- 2. Low Retention in Game Subscriptions
- 📉 Problem: Users churn because they can’t find games that match their mood or time availability.
- ✅ Solution: Thrum’s emotionally intelligent AI increases session frequency by making discovery feel personal, not transactional — improving day-7 and day-30 retention.
- 3. Generic Recommendations Kill Brand Trust
- 📉 Problem: Most AI recs feel cold, sales-driven, or irrelevant — especially to Gen Z and Alpha.
- ✅ Solution: Thrum mirrors the user’s tone, mood, and slang. Its “ghost buddy” persona creates emotional resonance that builds brand loyalty and user trust.
- 4. Underperforming Game Catalog ROI
- 📉 Problem: Large content libraries have hidden gems that never get played.
- ✅ Solution: Thrum surfaces overlooked titles by matching niche emotions and play states to lesser-known games, maximizing catalog utility and lifetime value.
- 5. Data Blind Spots Around Player Emotion
- 📉 Problem: Most game analytics measure what people play — not why.
- ✅ Solution: Thrum generates new emotional telemetry: mood shifts, tone reactions, motivational profiles. This gives enterprises a richer, behavioral layer for product and marketing optimization.
Opening the deck…
Page 1
Best customer profile
- 1. Gaming Platforms & Ecosystems
- 🎮 Ideal partners: Steam, Xbox, PlayStation, Epic Games, Samsung Gaming Hub
- These platforms need smarter, intent-based discovery to increase engagement and reduce churn. Thrum plugs in as an AI layer that turns passive browsers into active players through mood-driven, personal recommendations.
- 2. Mobile Carriers & OEMs
- 📱 Ideal partners: Samsung, Huawei, Xiaomi, T-Mobile, Orange
- These companies seek stickier user experiences and bundled services. Thrum can live natively in the device as a “game buddy” that boosts time-on-device, reduces app fatigue, and unlocks play sessions based on mood and moment.
- 3. Youth-Centric Game Publishers
- 🧠 Ideal partners: indie or mid-size publishers targeting Gen Z / Gen Alpha
- Thrum helps these publishers cut through noise by matching their titles to exact player feelings (e.g. “feeling low” → cozy puzzle; “bored” → chaotic shooter). This turns every emotional state into a playable moment.
- 4. Game Subscription Services
- 🔁 Ideal partners: Xbox Game Pass, Netflix Games, Blacknut
- These services struggle with “too much choice.” Thrum acts as an AI concierge that surfaces the right game for each moment, increasing retention and satisfaction through emotionally aware selection.
Notable paying customers
- Not yet
MVP almost ready