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Mimin

By Mimin

Mimin helps businesses to create conversational journey using AI, to connect, engage, and increase conversions. This allows for a more personalized, real time, and efficient communication that drives a better sales conversion and customer engagement.

  • Stage
    • At scale
  • Industries
    • Retail and e-commerce
  • Deployment
    • Cloud (SaaS)

Why it is worth it

Mimin is the only Southeast Asian AI platform that unifies chat, voice, and automation with Agentic AI to manage not just customer interactions, but also end-to-end transactions.

  • Businesses struggle with slow response times, fragmented customer communication, and low conversion from digital channels. Traditional chat solutions lack personalization and scalability, leading to poor customer experience and missed revenue opportunities.
  • Mimin solves these problems by providing AI-powered conversational automation that delivers real-time, personalized, and efficient interactions—improving customer engagement, sales conversion, and operational efficiency.

Opening the deck…

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Best customer profile

Our ideal customers are mid-to-large enterprises in industries such as finance, automotive, healthcare, property, and retail, where customer engagement and lead conversion are critical. Typical users include customer experience leaders, marketing teams, and digital transformation managers who face challenges with slow response times, fragmented communication channels, and low conversion rates. Mimin helps them achieve faster response, scalable automation, and personalized customer journeys.

Notable paying customers

  • Mimin is trusted by leading financial institutions (Bank Mandiri, Bank Jago, Bank Neo Commerce, MBSB Bank, Bank INA, WOM Finance), healthcare & government agencies (BPJS Ketenagakerjaan, RS Kementerian Kesehatan, RS Soerojo, Poltekkes Jakarta II), property & retail leaders (Dexa Group, MahSing, Erajaya, Hero, Apotek Wellings), hospitality & lifestyle brands (Bluebird, Novotel, Ibis, O’Briens, Flix Cinema), and telcos & tech enterprises (Indosat Ooredoo Hutchison, CelcomDigi, Singtel, CBN).

Key milestones

- Gained 40+ enterprise customers across Indonesia, Malaysia, and Singapore. - Serving 200,000+ chats per month through AI-powered chat and omnichannel platforms. - Expanded solutions from Conversational AI into Agentic AI, Knowledge AI, and Voice AI agents. - Official WhatsApp Business API (Meta BSP) partner, enabling secure enterprise-grade messaging. - Recognized by enterprises across finance, property, and healthcare as a trusted partner for AI-driven customer engagement.

Mimin

Indonesia

Founded 2019

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