KitaHQ
By KitaHQKitaHQ’s AI video interviewer screens, scores and ranks candidates in multiple languages, letting enterprises such as Bank Saqu, Adira Finance and Fairview International School hire 70 % faster and with consistent assessments - built by the team behind Indonesia’s #1 job app, KitaLulus.
- Stage
- Prototype
- Industries
- Banking and finance
- Retail and e-commerce
- Education
- Deployment
- Cloud (SaaS)
Why it is worth it
KitaHQ is the only AI-interviewer purpose-built for Southeast Asia’s polyglot, high-churn labour market. By fusing the region’s largest proprietary talent dataset from KitaLulus (millions of jobseekers in Indonesia) with multilingual interviews, RAG-based scoring and custom assessment features, we deliver faster, fairer short-listing at a cost global incumbents can’t match. What sets us apart: 1. Native access to SEA talent signals 2. Multilingual and rubric scoring in one pass 3. Built for regulated finance and retail 4. Speed-to-value for volume hiring 5. One stack, three use cases (Beyond first-round hiring, the same engine powers probation/skills assessments and voice-of-employee/customer surveys. None of our competitors cover all three use-cases)
- Real-world problems that KitaHQ solves for enterprises:
- 1. Lengthy hiring cycles & recruiter burnout
- Manual screening and first-round interviews clog recruiters with repetitive, low-value work. Enterprises take 30+ days to fill open roles and 27% of HR teams say workloads are unmanageable. KitaHQ automates early screening interviews - conducting them 24/7, transcribing, scoring, and ranking candidates in minutes, freeing recruiters to focus on high-impact human interaction.
- 2. High candidate drop-off & poor experience
- Over 50% of candidates quit the process due to delays or unclear communication. Candidates rate interview efficiency as a top factor in accepting an offer (72%). By delivering quick, structured, and consistent interview experiences, KitaHQ boosts completion rates and improves employer brand.
- 3. Inconsistent, biased, and unrecorded assessments
- 1 in 3 companies lack confidence in their interview processes, and 25% of candidates report bias in interviews. KitaHQ uses standardized, rubric-based questioning, captures objective data, maintains audit trails, and helps remove subjective bias, vital for regulated industries like finance.
- 4. Overwhelmed by high-volume hiring with varied languages and locations
- Contact centers and retail chains face 30–45% annual turnover. They struggle to recruit fast across multiple sites and languages. KitaHQ’s AI interviewer handles volume seamlessly, scales across locations, supports multilingual screening, and ensures consistent quality.
- 5. Underutilized qualitative insights
- Enterprises often field qualitative employee or customer audio/text surveys with low usability. KitaHQ can transform these into structured insights by extracting sentiment and surfacing key themes, informing culture, training, and service improvements.
Opening the deck…
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Best customer profile
- Our ideal customer is a large-scale, high-volume employer, typically in finance, digital banking, retail, or contact centers that hires or assesses thousands of candidates and employees annually across multiple languages and locations.
- They face escalating recruitment costs, time pressure, and compliance demands, and share these characteristics:
- Scale hiring pressure
- Speed & ROI demands
- Need consistency & compliance
- Multi-language/multi-site complexity
- In short, the ideal customer is a 500–20,000+ employee organization conducting hundreds to thousands of interviews and/or assessments per year, under pressure to reduce HR burnout, improve fairness, and slash time-to-hire, without sacrificing control.
- Where KitaHQ helps:
- 1. Screening Interviews: Automate first-round video Q&As, scoring, transcription, and ranking. Giving recruiters time back and ensuring uniform candidate evaluation.
- 2. Assessments & Probation Evaluations: Use structured questions and scoring rubrics to standardise training and performance evaluations across multiple stores or branches.
- 3. Survey Insights: Turn qualitative employee or customer surveys into actionable insights with speech analytics and sentiment clustering.
Notable paying customers
- - Adira Finance (owned by Mitsubishi UFJ Financial Group) - Bank Saqu (owned by Astra International) - Fairview International School (listed on London Stock Exchange) - BilaBila Mart (fast growing convenience store chain with >70 outlets)
Our momentum so far shows that KitaHQ can move fast, win trust, and scale. We have converted proof-of-concept pilots into paying blue-chip customers, shipped a production-grade multilingual AI-interviewer, and secured >US $10 million from top-tier investors. Product and technical milestones: MVP to production in 6 months. Shipped a cloud-native, RAG-enhanced video-interviewer that supports Bahasa Indonesia, Bahasa Malaysia and English, complete with rubric-based scoring. Built AI-powered interviewer with best in class cost structure, which translate into savings for clients.