ECE Technology Company
By ECE Technology Companya Virtual Human Assistant—an AI-powered tool that integrates ERP data and provides an attractive interface for sales teams across e-commerce and GT channels. This assistant enables real-time task prioritization and flags critical issues like stock shortages, incorrect visual merchandising, promotion errors, and competitor actions—helping sales teams focus more on selling and less on administrative tasks.
- Stage
- Idea
- Industries
- Retail and e-commerce
- Deployment
- Hybrid
Why it is worth it
Our startup stands out by offering a fully integrated AI-driven sales enablement platform uniquely tailored for the needs of large enterprises in eCommerce, social commerce, and traditional trade. What Sets Us Apart: Proprietary Technology (IP): We own intellectual property for our Digital Commerce Management (DCM) system and AI Chatbot engine, built specifically to automate retail sales workflows across multiple channels. Virtual Human Innovation: We are in the process of registering IP for our Virtual Human Assistant, a next-generation AI tool designed to deliver lifelike, multilingual interactions—bridging the gap between digital automation and human sales support. Vertical Integration: Unlike point solutions, we offer a deeply integrated ecosystem—combining ERP, CRM, eCommerce, and social commerce data into one smart assistant that drives task automation, decision support, and campaign execution. Localized Intelligence: Our AI models are fine-tuned for the Vietnamese market, including local language nuances, retail behaviors, and sales workflows—giving us a competitive edge in user engagement and effectiveness.
- Our AI solution addresses key operational and sales-related pain points faced by large enterprises—particularly in FMCG, retail, and consumer goods sectors—as they expand across eCommerce and social commerce platforms.
- Key Pain Points Solved
- High Cost of Human-Driven Social Commerce Operations
- Challenge: Enterprises rely heavily on large customer service and telesales teams to engage with buyers on platforms like Facebook, Zalo, and TikTok, particularly during posts, ads, and livestream campaigns.
- Solution: Our AI Chatbot automates real-time conversations, product inquiries, and order-taking during social commerce interactions, significantly reducing the need for human agents.
- Manual Sales Order (SO) Handling via Chat
- Challenge: Sales teams manually collect and confirm orders through chat or phone, leading to delays and errors.
- Solution: Our AI assistant automatically captures, verifies, and processes orders from Facebook Messenger, Zalo, and other channels—integrating with ERP/CRM systems to reduce admin load and human error.
- Heavy Dependence on Telesales Teams
- Challenge: Calling customers to confirm orders or follow up consumes large amounts of telesales resources.
- Solution: Our AI voice assistant handles outbound and inbound sales confirmation calls, delivering a human-like experience at scale and reducing telesales headcount needs.
- Campaign Complexity (e.g. Tết Hampers, Flash Sales)
- Challenge: Running combined online-offline sales campaigns strains resources and coordination.
- Solution: Our AI system automates communication, order capture, and follow-ups across all channels, ensuring seamless execution and unified reporting.
- Bottom Line Impact
- Reduce headcount and labor costs in chat and call operations
- Accelerate order processing and reduce lead time
- Increase conversion rates through 24/7 AI-powered engagement
- Enable scalable, real-time support during high-traffic campaigns (e.g., Tết promotions)
Opening the deck…
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Best customer profile
- Our best-fit customers are large enterprises—typically with over 1,000 employees—in sectors such as FMCG, Food & Beverage, and Consumer Goods. Notable clients and partners include Unilever, Masan, Uniben, Castrol, and Vina Tissue.
- These organizations operate across multiple sales channels (eCommerce, social commerce, GT/MT distribution) and often face increasing pressure to:
- Reduce operational costs and headcount through automation
- Increase sales efficiency and improve conversion across online and offline campaigns
- Support in-house sales teams with digital tools that automate routine tasks
- Key Needs We Solve
- Our AI Virtual Assistant and Commerce Intelligence solutions address common challenges faced by these enterprises:
- Headcount and Cost Reduction: Automating sales support (e.g., order confirmation, campaign tracking, chatbot-led product recommendations)
- Sales Acceleration: Improving responsiveness and personalization in digital channels (e.g., Facebook Messenger, Zalo, TikTok Shop)
- End-to-End Campaign Support: Supporting complex sales campaigns like Tết hamper promotions across both online and offline channels, ensuring coordination and execution
- Order Processing via Chatbots: Enabling frontline teams and customers to place Sales Orders (SO) directly via chat-based AI agents, reducing friction and manual entry
Notable paying customers
- Masan, Uniben, Nestle, Castrol, Yves Rocher, Guardian, etc.
Key Milestones Achieved Strong Growth & Commercial Traction Achieved GMV of $3 million in Year 2 Sustained annual growth of 80%–100% YoY since inception Established as an enterprise partner of Glico (a Japan-based FMCG giant), delivering AI-powered digital sales solutions Enterprise Customer Adoption Supporting 60+ enterprise clients and 400+ brands across Vietnam in eCommerce and social commerce enablement Proven track record in automating sales workflows for both FMCG and F&B sectors AI Product Development Milestones Successfully built and deployed an end-to-end AI Virtual Assistant platform for sales and retail execution Initiated PoC deployment of Virtual Human Assistant in Q2 2025, with integration into real-time sales task workflows Funding & Strategic Backing Secured early-stage investment from Viet Valley Ventures (Silicon Valley-based fund) following national innovation recognition Awarded Top 10 at Techfest Vietnam 2019, the country’s leading tech innovation competition