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Betterdata

By Betterdata

Betterdata specializes in privacy-preserving synthetic data generation for enterprise AI, ML, analytics, and data augmentation. Our proprietary generative models enable organizations to easily share and access high-quality data while ensuring privacy and regulatory compliance.

  • Stage
    • In production
  • Industries
    • Healthcare
    • Banking and finance
    • Retail and e-commerce
  • Deployment
    • Hybrid

Why it is worth it

Betterdata uniquely offers unlimited, high-fidelity synthetic data that meets strict privacy regulations while improving AI/ML performance. Unlike traditional anonymisation, encryption, or basic synthetic data approaches that degrade model utility, Betterdata’s proprietary AI model suite—including TabTreeFormer and IRG-GAN—delivers state-of-the-art tabular, relational, and time series data generation. Integrated with advanced LLMs for PII detection, document intelligence, and text synthesis, the solution is designed for secure, on-premise, air-gapped deployments in regulated environments. This ensures privacy, scalability, and enterprise-grade performance unmatched by competitors.

We help companies who have customer data but cannot use it because of privacy laws. Our technology uses AI to transform customer data into artificial customer data that has the same quality but no privacy concerns. As such, companies can easily share and access artificial customer data without worrying about privacy laws.

Opening the deck…

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Best customer profile

Tier 1/2/3 Enterprise Data Science, Data Engineering, Data Analytics, Security and Privacy, and IT Teams

Notable paying customers

  • U.S. Department of Homeland Security Tier 1 Bank in Asia Finbots.ai Prudential (in their accelerator) Kajima Corporation Major Data Storage Provider Tier 1 Luxury Brand in APAC Global e-commerce Giant in U.S.A

Key milestones

+ State-of-the-art (SOTA) enterprise synthetic data generation models in the market globally + Proven privacy protection with Differential Privacy (DP) backed mathematical guarantees + Co-authored 2 privacy guidelines with Personal Data Protection Commission of Singapore + Center of Excellence (CoE) with National University of Singapore + Featured in Gartner report Emerging Tech: Techscape for Startups in Synthetic Data as the only enterprise synthetic data startup in Asia and one of the leading ones globally [March 2025] + Technical papers published in Tier 1 conferences including Symposium on the Foundations of Responsible Computing (FORC) at Stanford U.S.A [June 2025]

Customer case

2 customer deployments, shown below.

  • Betterdata · Department of Homeland Security

    In production

    Open to read the case study

  • Betterdata · Kajima

    In production

    Open to read the case study

Betterdata

Singapore

Founded 2021 · Team size: 10–49 people

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