ArcFusion · Manatal
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ArcFusion
By ArcFusionArcFusion is an enterprise GenAI studio that specializes in moving projects from the pilot stage to secure, scalable, and impactful production. Our unique value proposition is our core identity: 20% consulting, 80% engineering, and 100% execution. We serve as a trusted execution partner, helping large organizations overcome the challenges of scaling AI projects to drive real business value. Key Differentiators: Expert Team: Our firm is founded by former McKinsey partners who provide deep strategic and business experience. This is combined with the technical expertise of senior engineers from leading corporations like GE, True Digital, Huawei, and Sertis, with academic backgrounds from institutions like MIT and Stanford. Proven Solutions: We have a strong track record of delivering more than 30 GenAI solutions across more than 10 enterprise clients, including successful projects with True Digital Group, Thai Wacoal, and Thai Airways. We've delivered on a variety of use cases, from "Virtual Try-On" to complex GenAI-Ops platforms. Strategic Partnerships: We have become a trusted regional execution partner with Google Cloud and also have a partnership with NVIDIA. Global Reach: With a strong presence in Thailand and ongoing expansion, we are opening a second office in Jakarta, Indonesia.
- Stage
- At scale
- Industries
- Retail and e-commerce
- Consumer goods
- Manufacturing
- Deployment
- Hybrid
Why it is worth it
→ Our team's unique combination of strategic and technical expertise. We are founded by former McKinsey partners who bring a deep understanding of enterprise business strategy and a focus on measurable ROI. → A commitment to engineering and execution. Our senior engineers, from companies like GE, Huawei, and True Digital, are focused on building and deploying scalable, secure GenAI platforms that deliver tangible results, not just reports. → The result is a partner that goes beyond advisory. We don't just tell you what to do; we build it, ensuring your GenAI projects move from a pilot to full-scale enterprise production.
Scaling Generative AI across large organisations even with internal teams is challenging due to a lack of expertise in this emerging technology. We solve scalability and partner with rather than replace internal teams to support them in breaking through endless pilots into enterprise-wide, scalable and secure solutions that deliver real business impact.
Opening the deck…
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Best customer profile
- Large enterprises that have proven the value of GenAI in a pilot but are struggling to scale to production.
- We partner with internal teams to overcome common hurdles in:
- → GenAI-Ops: Moving from ad-hoc projects to building a robust, enterprise-wide platform.
- → Scalability: Expanding a single-use case to a secure, organization-wide solution.
- → Business Impact: Ensuring projects deliver tangible ROI and not just technical output.
Notable paying customers
- True Corporation, Thai Airways, Thai Wacoal, Stecon Group PCL.
Key milestones
Founded in 2023, we've experienced rapid growth by consistently delivering high-quality, impactful GenAI projects. Our key milestones include: → Proven Enterprise Partnerships: We began our cooperation with True Digital Group in 2023 and have been continuously engaged until now, developing and deploying multiple GenAI projects across their subsidiaries. → Strategic Project Delivery: In mid-2025, we quickly delivered a Virtual Try-On (VTO) project for Thai Wacoal in partnership with Google, cementing our role as a trusted regional execution partner. Accelerated Regional Expansion: Following our success, we initiated our regional expansion. We are now in the process of opening our second office in Jakarta, Indonesia, and have established a high-level partnership in Brunei, where we were contacted by the Prime Minister's Office to lead a roundtable on optimizing government projects with GenAI.
Customer case
One customer deployment, shown below.