Antsomi · ZUS Coffee
In production
Open to read the case study
Antsomi
By AntsomiAntsomi CDP 365 is an AI-powered customer data platform that unifies and activates first-party data across online and offline touchpoints. It helps brands create personalized, real-time omnichannel experiences that drive engagement, retention, and revenue growth.
- Stage
- At scale
- Industries
- Retail and e-commerce
- Banking and finance
- Education
- Deployment
- Hybrid
Why it is worth it
Antsomi CDP 365 is Southeast Asia’s first AI-powered Customer Data Platform purpose-built for emerging markets. Our unique edge lies in combining real-time customer unification, predictive AI, and marketing activation within one tightly integrated platform. ✅ Real-Time, Full-Stack CDP ✅ AI Built for Practical Business Outcomes ✅ Localized for Asia-Pacific Enterprises ✅ Faster Time to Value ✅ Flexible, Cost-Efficient Pricing
- Enterprise Pain Points Solved by Antsomi CDP 365
- Antsomi CDP 365 addresses multiple real-world challenges faced by modern enterprises:
- 1. Siloed Customer Data
- Enterprises often struggle with fragmented customer data across POS systems, eCommerce platforms, loyalty apps, CRM, and ad channels.
- → CDP 365 unifies all first-party data into a single, real-time customer profile (360-degree view).
- 2. Ineffective Personalization
- Traditional segmentation and campaign tools lack the intelligence to personalize experiences at scale.
- → Our AI-driven segmentation and recommendation engine delivers personalized messaging, offers, and product suggestions across channels.
- 3. Low Customer Retention & Engagement
- Enterprises face high churn and low return rates due to generic communication.
- → Predictive models help identify churn risks, loyalists, and high-LTV customers to drive retention campaigns.
- 4. Manual Campaign Execution
- Marketing teams often spend too much time manually building audiences and executing campaigns.
- → CDP 365 enables automated workflows, real-time triggers, and intelligent audience builders using behavioral and predictive signals.
- 5. Limited Visibility into Customer Insights
- Enterprises lack actionable insight into customer behaviors, preferences, and trends.
- → Our AI Insight Layer transforms raw data into explainable insights and marketing-ready dashboards for faster decisions.
- 6. Inefficiency and intransparency in communication between sales reps and retailers
- 7. Costly and difficult in coverage measurement and planogram compliance checking
- 8. Costly and difficult in POSM and guarantee management
Opening the deck…
Page 1
Best customer profile
- Our ideal customer profile (ICP) is a mid-to-large enterprise with a strong focus on digital transformation, omnichannel engagement, and customer retention. The most successful use cases come from the following segments:
- Industries:
- ✅ Retail chains (Jewelry, fashion, electronics)
- ✅ FnB
- ✅ FMCG
- ✅ Media & Publishing companies with large digital audiences
- ✅ eCommerce and D2C brands focused on personalized marketing
- Company Size:
- Operating in multiple locations or with complex customer touchpoints
- Marketing or data teams in place to activate insights
- Use Cases & Needs:
- Unifying siloed customer data from offline and online channels
- Running AI-powered marketing automation and personalized campaigns
- Improving customer lifetime value and retention through predictive insights
- Generating actionable customer segments for targeted activation
- Generate the number of images, and videos with AI influencers, models rapidly at a more suitable cost than 3 times
- AI sales assistants support and consult customers 24/7 in multiple languages. Keep the same cost, increase the performance of CS to x2 times
- Automatically generate personalized content, voucher/promotion, nurture and engage customers on omnichannels
- Generate the number of product review videos, introduction videos with the virtual versions of realistic KOLs rapidly at a more suitable cost than 3 times in multiple languages
- AI stylists suggest mix & match items and offer virtual try-on experiences to consumers, followers. Increase CVR +30%
- AI influencers & brand ambassadors interact with visitors at offline events with reliable and consistent information, a professional attitude over a long time
- AI planogram compliance assistants empower retailers to perform daily displays in order to get incentives. Save cost x3 times
- These organizations benefit the most from our real-time AI-driven segmentation, predictive modeling, integrated marketing automation capabilities, and personalized interactive content.
Notable paying customers
- 🇲🇾 Malaysia Star Media Group → One of Malaysia’s largest media groups → CDP 365 powers personalized experiences across 10+ digital platforms with millions of monthly users → Use cases: content personalization, real-time audience segmentation, email automation 🇻🇳 Vietnam PNJ (Phu Nhuan Jewelry) → One of Vietnam’s leading jewelry retailers → CDP supports customer lifecycle management, RFM segmentation, and personalized promotions Golden Gate Group (GGG) → Vietnam’s largest F&B restaurant group, operating brands like Gogi, Kichi-Kichi, Hutong, etc. → CDP 365 helps unify member and transaction data across hundreds of outlets → Use cases: customer segmentation, loyalty program optimization, campaign automation based on dining frequency and preferences AEON Mall Vietnam → Multi-location mall operator → Uses CDP 365 for offline-to-online data unification, customer segmentation, and loyalty activation MM Mega Market Vietnam → Major wholesale and retail chain → Uses CDP 365 for member-based engagement, segmentation by purchase behavior, and campaign automation
Key milestones
Key Milestones Achieved 🚀 Product Development & Innovation Launched Antsomi CDP 365 in mid-2020 as Southeast Asia’s first AI-enabled customer data platform. Developed proprietary AI Insights Layer and real-time data unification engine capable of handling both batch and streaming data. Continuous enhancements with predictive models (CLV, churn, repurchase), recommendation engines, and advanced audience segmentation. 🤝 Customer Traction & Enterprise Partnerships Deployed CDP 365 for Star Media Group (Malaysia) across 10+ digital properties—supporting millions of monthly users in real-time. Rolled out solutions for leading clients in retail, media, and shopping mall operators across Vietnam, Malaysia, and the Philippines. Strategic implementations for companies like AEON Mall Vietnam, MM Mega Market, and multiple retail chains (FMCG, fashion, electronics). 💼 Revenue & Business Growth Achieved more than 100% YoY growth in enterprise clients (2022–2024). Expanded presence in key Southeast Asian markets (SG, MY, ID, TH, VN, PH), with cross-border revenue generation. Transitioned from MVP to enterprise-scale commercial deployments with annual contracts. 💰 Funding & Recognition Bootstrapped during the initial phase; supported by revenue-based growth. Received industry recognition via: Featured at Content360 Singapore 2024 Listed in The Martech Weekly’s TMW100 (APAC) Invited speakers at AWS AI events, APMF 2024, CIO Summit Vietnam
Customer case
2 customer deployments, shown below.
Antsomi · ASUS Singapore
In productionOpen to read the case study